Author Archives: Rishikesh Kumar

Brand Management

Introduction to Brand Management Brand management, a crucial aspect of a comprehensive marketing strategy, is the analysis and management of how a brand…
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Web Analytics

Introduction to Web Analytics Web Analytics refers to the collection, analysis, and reporting of web data to understand and optimize web usage. Businesses…
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Affiliate Marketing

Introduction to Affiliate Marketing The digital ecosystem we live in has enabled an exponential rise of innovative marketing strategies, with Affiliate Marketing recognized…
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Inbound Marketing

Introduction to Inbound Marketing With the evolution of the digital age, marketing strategies have significantly transformed. Among the dynamic shifts in marketing paradigms,…
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