Max Life Insurance

Max Life Insurance, a leading Indian life insurer headquartered in New Delhi, aims to enhance its online presence. Focused on customer-centric strategies, it stands as the largest non-bank private-sector life insurance company in India.

Challenge

To prevent excessive targeting of current visitors.

Solution

An innovatively dynamic digital media suite enables users to be retargeted based on their last and most-viewed tour. Introducing a contextual campaign expanded reach by showcasing the current, popular tour to prospective audiences. To avoid overexposure, we implemented daily and lifetime frequency caps tailored to each user..

Results

We’ve achieved a Click Through Rate (CTR) of 0.12%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 18%, surpassing the client’s target. July 2019 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 120%.

From The Client

"These individuals have cultivated a robust connection with our organization, akin to an extension of our IT department. We consistently rely on their outstanding service, readily available through a phone call or email, ensuring we consistently receive the prioritized attention that makes us feel like their top concern."